We’re Adventure Capitalists.

Adventure what? It means that we are constantly looking for new ways to challenge the madness of a manmade corporate society that, as it currently stands, ultimately benefits shareholders over customers and colleagues.

At MADMADE (Make a Dollar Make A Difference Enterprises) we believe that you can build products and services that make money and make an impact for investors, colleagues and customers alike. We’re going on our own adventures in this space but also looking to work with like minded founders too.


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  • WHAT?

    We incubate and invest in new products and new services that challenge the madness of broken industries across the world.

    We will invest in projects that reflect our MADMADE values. Funding is done sustainably, with a focus on gradual investment from day one, all centered around equality of equity (for co-founders and contributors.)

    By not just challenging the output but the input too, we believe we will get to better products and processes for all.

  • WHY?

    We believe that many manmade industries have taken their customers and their colleagues for granted, creating a perception of greed, mistrust and inequality. This disparity can come in many ways: data leverage, increased subscription rates, lack of representation and rewarding shareholders over customer loyalty.

    Our aim is to create products and services that are both balanced providers of quality and equality, all in service of customers, colleagues and shareholders.

    Simply, we are not against existing companies and we don’t have enemies, we just believe in a better way.

  • HOW?

    Rather than just look for new space to grow, we will be focusing on proven industries that already have significant traction. These are the businesses most ripe for change.

    We will be prototyping products and services within these established areas that can meaningfully reward (financially or otherwise) all parts of the supply chain - investors through to customers. Each project will create a more steady and equal distribution of wealth.

    Finally, we want to test new ways of working within these workplaces that prioritizes mental health because, after all, MADMADE shouldn’t mean madness.

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“You must be mad.” The truth is, in 2020 I thought I was mad. And I think a lot of us did. Levels of anxiety we have never experienced before and, let's hope, never again, A true demonstration of "Health is wealth". But also, a questioner, a questioner of what's it all about, and what are we doing with it all?

What's actually mad is that we live in a time where U.S. billionaires have become about $1.2 trillion richer during the worst Global pandemic in modern history.

What's mad is that, at a time when the world should have been more united than ever, the wealth gap has divided further.

After 15 years working with some of the biggest brands in the world, I believe there is a better way.

Tim Harvey - Founder.

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  • The two really don’t have to be mutually exclusive. That’s why we aren’t just looking for new spaces to grow, we’re looking at existing industries that are broken and are in need of better transparency (for data), reward (for customers), and equity (for colleagues).

  • Quality products and services that provide the very best utility, engagement and entertainment. Equality processes in the supply chain model in terms of both diversity of makers and remuneration distribution.

  • A balance of the type of projects we invest in but also a balance in the type of investors we invite in. Capped ROI (with incremental returns re-invested into For Good initiatives). We don’t need more Unicorns based on fantasy, we need Unicorns who can improve reality.

  • Adventure 1: un-held creativity

    It’s mad that some of the most creative companies on our planet have their scale limited by their independence. A MADMADE alternative is a platform that helps the world’s best creative indies scale without a sale.

  • Adventure 2: Subscribe to better

    It’s mad that subscription services are built to make you forget and not reward loyalty. A MADMADE alternative is an app that tracks and gives back based on your subscription habits.

  • Adventure 3: Real Social Currency

    It’s mad that social platforms continue to get richer from user data without rewarding them. MADMADE is looking to reward users with actual currency as a consequence of their social currency.